Our hair is our crowning glory so they say , so let's talk Philip Kingsley, Elasticizer in particular .This is a leave in Conditioning treatment that can be left on the hair from 20 minutes to all day. Spritz hair with water , smoothing the product through to the ends , pop on a shower cap and leave as long as you want. Shampoo and condition as usual and voila, soft shiny and beautiful hair ๐